about us

"Food is one of the most powerful and meaningful elements of the world. In a good cup of strawberries, you don’t only find beautiful pieces of fruit, you also find joy, memories of your childhood, you find the passion of the workers who put their love to make them grow and all the energy and life that comes from the planet. This is what Wholefresh is: we are a journey Back To The Roots. We want our work to represent all this and, even more importantly, we want you to feel it. For this reason, we are on a constant quest to find the freshest food that London and Mother Earth have to offer. So, sit comfortably and let us bring you with us on our journey."

Luca D'Amore, Founder